Your market research is finished. Your product is perfection. Your online shop is flawless. You’ve assembled a veritable dream sales team. You launch in six weeks and you’re running down your checklist -- what are you missing? Have you figured out your content...
As someone who runs multiple small businesses, one of my least favourite questions is “Any big plans this weekend?” followed closely by “What are you up to tonight?” Because the answer is nearly always “Working.” Building up a business means sacrificing a lot of...
YOU ARE LIVING IN A GOLDEN AGE OF MARKETING. In terms of forging strong connections and relationships with your potential customers, it’s literally never been easier—or cheaper. Thanks to the invention of email marketing automation and social media, reaching hundreds...
Ahh, WordPress. The entry-level blogging platform that powers countless websites (about 30% of all websites, according to W3Tech). WordPress users range from former Livejournalers to journalists to artists to entrepreneurs to small business owners. The beauty of...
What’s the difference between reading a blog and reading a book? A blog post has the potential to start a dialogue. A lot of stuff can go on in a comment section. In some areas of the internet (you know which ones), a lot of what goes on is SUPER toxic and I would NOT...
Stay Focused On Your Work Against All Odds! If anyone knows the struggle of staying focused on work, it’s me. I usually have at least four projects on the go and prolonged concentration has never been my strong suit. I’ve checked Facebook twice already while writing...
I don’t mean just listening to them (it’d be pretty weird if you only listened to your own). I’m talking about guesting on them. Or guest-posting on other people’s blogs, for that matter. Our digital landscape offers entrepreneurs and marketers a lot of really great...
Email marketing automation is basically like having an invisible army of helpers taking care of your marketing emails for you, so that you can focus on the 748 other things that you need to do to keep your business running at 100%.
Burnout happens when you’ve worked too hard for too long without taking any downtime. Everyone’s brain is different. Some people can work for a week and a half straight without needing a break, while other people need to take some time for themselves almost daily.
Wondering how to start marketing projects with clear goals? And why it’s important?
So you've put together some goals and objectives, a blog, a video and possibly even a podcast! What comes next? You have to tell people about all the content you're creating! So I'm going to show you how to launch an email marketing strategy to support all of that...
YESSS I LOVE PODCASTS! My very first podcast, Her Name Is, was a great experiment in putting a podcast together. And though I wasn't using the podcast as a content marketing tool, it actually created an opportunity for my co-host (the unmatchably awesome Jenny Tang)...
Video killed the radio star. And now video content is totally dominating social feeds! So where are your videos? Add video content to your marketing strategy STAT! If you're a little nervous about taking the leap to add video content to your marketing strategy, let me...
Websites can be daunting when you're starting from scratch, especially if you don't have a lot of content to start with. Lucky for you I've created a quick guide to help you answer the question: What pages do you need on your website? Home Page This is a bit obvious,...
Last week I talked about setting up your content marketing strategy with goals, objectives and tactics. Now we're going to get into the nitty gritty stuff, how do you use your content marketing strategy to inform the blogs you'll be writing? Blogs come in all...
So you want to launch a content marketing strategy! That's great. I'm here for ya! Content marketing is rapidly becoming one of the most important tools in a marketing mix. Not only does it drive traffic to your website (keywords! SEO!) but it also shows off your...
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